Aug 30

Learn how to improve your site’s SEO via User Feedback

User satisfaction has become more important than ever to SEO, with the recent advent of the Google panda update. if Google sees that you are visiting a site ,then leaving it and going back to the search results, they could start to devalue your website. This is known as Pogo Sticking .

Now think about this for a second, the average page visit lasts a little less than a minute. in some cases,users will leave web pages in 10-20 seconds. Both of these can have direct effects on your SEO efforts, and how Google will perceive your website. Keep in mind, that this is all relative. Google can understand if people are getting what they want after visiting, let’s say a weather website. The reason is because you’re often going to look up one thing then leave, which does not take you very much time.

Many of us do not have those type of websites(or at least what Google would recognize as these kind of sites). One beneficial tool that you can use to gauge the overall effectiveness of your website and how users perceive it is, a gather feedback for your website. While you may think that your website appearance and usability looks good and satisfies your visitors– it may be what indeed is driving them Feeback imageaway.

 feedback roulette is a site where you can get feedback on your website while at the same time, giving feedback to other website owners. this can be extremely beneficial, as it comes from people that know nothing about your website and will not be biased in their criticism. I hope this SEO technique can benefit you and your efforts to better optimize your website. Let me know below in the comments, if you have experience with any of these type of sites.

Aug 10

How to optimize for the Google Pigeon Update

Given the advent of the recent Google Pigeon Update,I thought it would be beneficial to give out some SEO tips on how to optimize, for this most recent algorithm update. One of the common themes that came out of this update have been: stronger traditional web signals. And how, they are playing a much more important role in the local search algorithm. I think this is one of the reasons why local directories have gotten a huge boost–because many of them hold higher domain authority and prominence, than most local businesses websites alone.Many of you have probably heard of Barnicle SEO, but if you have not I will give you a quick synopsis.

Google's Pidgeon Update

Will Scott defined it as:

Attaching oneself to a large fixed object and waiting for the customers to float by in the current.

In local SEO, this means getting your business listed on local search directories such as, Yelp, Yellow Pages, Citysearch, just to name a few. By getting your business listed on some of these locals search directories, you give yourself a chance to compete with the new algorithm.You will obviously still get traffic to your main website–but this gives you a good chance for referrals from each of these sites. In the comments below, let me know how you fared with this update.

Jul 26

Google plus can really boost your SEO campaigns

Google plus has not been around quite as long as some more popular Social Networks such as, Twitter, Facebook, LinkedIn, and Foursquare. But don’t let this fool you, Google+ has a very powerful use that not many people talk about– At least in the blogs and social circles that I am in.

Google+ Is great for SEO What I am referencing to is its SEO abilities. I read an article, a while back, that discussed that Google’s  algorithms are placing more weight on social content and links from Google plus, rather than Twitter and Facebook. 

So much so, that some of the social networks put together a petition:asking for a more equal playing field. It makes sense that Google is putting more weight on its own Social Network . But it seems unfair to other Social Networks, trying to get a piece of the pie. It also seems weird because Google’s algorithm’s  likes things that are popular. Things shared on Twitter,Facebook, and Foursquare are much more popular and social than Google+ 

Most likely as Social Media expands, this should become a more stable playing field. But until then, I would use Google+ in my SEO campaigns.The last great thing about Google+ is currently, as of this date July 26,2012, it’s the fastest way to get your content indexed. I only say the date because the SEO field is constantly evolving what I say today– may change tomorrow.

Jul 18

SEO is not dead and never will be

 

SEO is not dead tombstone So recently I was doing some reading about  SEO myths, and one of the things that amazed me most was the fact that certain people think that SEO is dead. Search engines have been around for quite a while and are one of the top sources, if not the top source for helping people find information they need. As long as there is search engines, there will always be a need to use SEO.

Social media in recent years has come along and been another source of back links for websites. It’s much newer than search engines, and as of right now does not carry as much weight as other traditional SEO tactics such as, guest posting,blog posting, and content generation. It most likely could become more of a factor though as we move forth. Due, to the fact that Google likes to provide search results that are fresh, relevant, and popular to its users(one of the reasons they created Hummingbird) . What better way to due this then using Social Media; to gauge the pulse of people’s current conversations.

Jul 05

Use your competitions links via Open Site Explorer

I wanted to write about this because I rarely see people in the SEO field talk about this. Using your competition for links, what I mean by this is basically using a tool such as Open Site Explorer.  Open Site Explorer is a great tool because it allows you to See any websites back links, where they have got them from, anchor text, and 301 redirects and much more.

Open Site Explorer from SEO MOZ

It really amazes that this is not talked about, what better way to acquire great links then to use your competitions links. What is great about this is the fact that in no way is this frowned upon by Google’s Webmaster Guidelines . Just make sure when you do this that your competitions links are “good links” meaning make sure their not from link exchanges or paid links and such.

Jun 16

SEO is more important today, than ever, to any businesses success

SEO today is more important, than ever to a businesses success. Gone are the days of when you would look into your local print yellow pages for information about what you wanted such as, local barber shops, ,or local restaurants. Search engines have become the number one way people find information about anything whether its how to choose a workout, what something is, and to how to spell something etc. This is truly where any business can capitalize.

seo picture A recent study from 2011, showed that a #1 position in Google’s search results receives 18.2% of all click-through traffic.The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others are under 2%.A #1 position in Bing’s search results averages a 9.66% click-through rate.The total average CTR for first ten results was 52.32% for Google and 26.32% for Bing.

From this we can clearly see that it is critical that any business should be trying to get at least in the top three in search results, if not the number one result. Because, the chances of your business being seen and receiving a click through rate are slim when out of the top ten results. SEO is not going anywhere any time soon,it would be advised if you are not tech savvy or SEO savvy to get someone or a company to help you out.

Image credit to raiden 

Jun 09

The Bad Side of Link Building

Link Building Picture

The old practice of link building was basically you would try to get a link from any and every site that would link to your site. To put this into clearer terms, this means if you had a website that you talked about and wrote about sports on, and had a link coming from a site that had to do with computers this would be “considered” a bad link. At the time, it was just considered a link because Google did not enforce bad links.

Even though in their webmaster guidelines, they state “It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links”. Until now with the recent Google Penguin Update  .

I am more amazed that it took Google, so long to finally enforce this. People have been doing black hat seo for years. So its good for them to finally make some much needed changes, this probably still will never stop black hat seo, but its a good start . Also, I find it interesting that people would have not put forth the effort before to realize that they had band links before this algorithm hit. I hope from this update people will finally learn that it is not about quantity of your link backs, but the quality.

image credit to oxygen marketing 

Jun 01

My Opinion on The Google Penguin Update

Google Penguin UpdateIt amazes me how all these sites are ,so mad at Google with the recent Google Penguin Update. Google sets forth guidelines which, any SEO and other online marketers should and can follow. It’s good to finally see Black Hat SEO’s finally getting penalized for using such tactics as Link Exchanges, Spun Content, and using irrelevant links.

What I feel bad most is for the people that pay others to do SEO for them. What I mean by this is the fact you have outsourced your SEO services to someone else, and you trust them to do it. You’re probably not very informed though, so you believe them when they say “we will get you 1,000 backlinks”.

Not knowing that some of these backlinks could be from not relevant sources and such. Say your site was about a sports, and you have backlinks from a site that talks about Viagra. This is going to certainly hurt your rankings now more than ever with the recent update.

credit to National Positions for the image